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Custom web software built around how your business works

We design and build web applications for businesses that have outgrown spreadsheets, manual copy-paste or an off-the-shelf tool that almost fits. You get a working product with a clear scope, a responsive interface, a maintainable backend and the documentation to keep it running.

Scope a software projectExplore our work

When this service fits

  • Your team repeats the same steps every day across several tools, and errors creep in.
  • You have a product idea and need a first release that real customers can use, not a slide deck.
  • An existing tool cannot model your data, your rules or your language, and workarounds are piling up.
  • You need a catalogue, a portal or an operations dashboard that connects to the services you already pay for.

What you receive

  • A short discovery document: the problem, users, core workflows, data, integrations and acceptance criteria.
  • A clickable or working prototype of the main screens before the full build starts.
  • The application itself: responsive frontend, API and database, tested on agreed phone and desktop sizes.
  • Automated tests for the rules that matter, plus a deployment you or we can repeat.
  • Handover: source code in your repository, setup notes, and a walkthrough of how it is operated.

Scoped separately

  • Native iOS or Android apps (we discuss feasibility and can start with a responsive web app).
  • Payments, invoicing and order fulfilment, which depend on providers and your legal setup.
  • Content writing, photography and translation beyond the interface text.
  • Paid third-party services: hosting, AI model usage, email volume, licences.
Example from our own products

Two platforms we built and operate every day

Cumpără cu AI is a Romanian shopping platform: a catalogue updated nightly from affiliate feeds, with integrations built for three networks, a search tuned on real queries, product pages with observed price history, comparisons and an AI assistant that works through the catalogue. Raftul copiilor started from the same codebase and was specialised for children’s products, with email price alerts and automated social posts added.

Both are owned products, not client commissions. They show the kind of software we deliver: data-heavy, used on phones as much as on desktops, and operated with tests, scheduled jobs and monitoring.

Cumpără cu AI on a desktop screen: catalogue with price drops and category filters on the left, the AI assistant column on the right.
The catalogue and the AI assistant sit side by side on a desktop screen; on a phone they become two tabs.

Cumpără cu AI · Raftul copiilor

How the work runs

  1. Fit conversation

    About 20 minutes, free. We understand the problem and tell you honestly whether we are the right team.

  2. Paid discovery

    Requirements, data review, risks and a phased estimate with acceptance criteria.

  3. Prototype

    The core screens on real or realistic data, so decisions are made on something you can click.

  4. Build in milestones

    Working increments you can try, usually every one or two weeks, with tests alongside the code.

  5. Launch and handover

    Deployment, documentation and a walkthrough. Optional care plan afterwards.

What affects cost and schedule

  • The number of distinct user roles and workflows in the first release.
  • Integrations: each external system adds authentication, error handling and testing.
  • Data quality and migration from existing tools.
  • Languages, accessibility requirements and the devices that must be supported.
  • Hosting and compliance constraints set by your organisation.

Questions buyers ask

Do you build mobile apps?

Our shipped work is responsive web software used heavily on phones. We are open to mobile app projects and will tell you during discovery whether a web app, a progressive web app or a native build is the sensible first step.

Who owns the code?

You do, once the agreed payments are made. Code lives in your repository and provider accounts are in your name where practical. Reusable components we bring are licensed to you for the project.

How do you use AI tools during development?

We use Claude from Anthropic and Codex from OpenAI to speed up implementation, and keep engineering judgment, tests and review in charge. See how we work.

Related services

Scope a software project

Tell us what you need in a few sentences. NeedAI Studio answers personally, in English or Romanian.

Discuss your project