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Find what limits your website’s search visibility

A technical audit examines whether search engines can discover, understand and index the important pages on your site. We document the findings, prioritise their impact and explain the changes needed, including the access and reporting checks that matter for AI search (AEO and GEO).

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When this service fits

  • Important pages are missing from search results, or the wrong version of a page ranks.
  • You launched a new site, migrated platforms or added a language, and traffic dropped.
  • You want to know whether ChatGPT, Perplexity, Gemini or Google’s AI features can reach and quote your pages.
  • Your developers need a list of concrete fixes, not a generic checklist.

What you receive

  • Crawl and indexing review: status codes, redirects, canonicals, robots rules, sitemaps, orphan pages.
  • Rendering check: whether important content and links exist in the initial HTML.
  • International setup: language versions, hreflang return links, x-default.
  • Structured data validated against what is visible on the page.
  • Performance in lab conditions, with notes on field data where it exists.
  • AI-search access: which crawlers your rules and firewall allow, and how answer-ready your key pages are.
  • A prioritised report with evidence for each finding, and a retest after fixes.

Scoped separately

  • Implementing the fixes (available as a separate quote, or done by your team).
  • Content writing, link building and ongoing SEO campaigns.
  • Large catalogues, migrations or server log analysis beyond the agreed sample.
Example from our own products

SEO work built into two catalogue sites with hundreds of thousands of pages

On our own sites we implemented canonical addresses with tests, category pages that become indexable only above a minimum number of products, product pages indexed only when they add something (several shops or a substantial price history), a sitemap with honest modification dates, Product and BreadcrumbList structured data without invented ratings, and an About page that explains sources and limits.

For AI search, robots rules name the assistants’ search agents explicitly, and an `llms.txt` file is generated from the live catalogue. We describe that file as an experiment: Google says it does not use it. A search-quality suite of 290 real queries runs on every deploy and rolls the release back if a passing case starts failing.

This website is itself a worked example of bilingual technical SEO: see our guide.

A category page for laptops, laid out like the catalogue, with the real product count in the heading.
A category page with its real product count in the title, laid out as the catalogue, with plain paginated links a crawler can follow.

Cumpără cu AI · Raftul copiilor

How the work runs

  1. Scope

    Site size, templates, languages and the business goals the pages serve.

  2. Crawl and inspect

    A full crawl of the agreed sample, template by template, plus Search Console data if you share access.

  3. Findings with evidence

    Each issue with the affected URLs, why it matters and how to fix it.

  4. Walkthrough

    A call with you or your developers to agree priorities.

  5. Retest

    After fixes are deployed, the affected checks are run again.

What affects cost and schedule

  • Number of page templates and total URLs.
  • Languages and regional versions.
  • Whether the site renders content in the browser with JavaScript.
  • Access to Search Console, Bing Webmaster Tools and server logs.

Questions buyers ask

What are AEO and GEO?

Answer engine optimisation and generative engine optimisation: making pages easy for AI-driven search to find, understand and cite. In practice it rests on the same foundations as technical SEO, plus clear crawler access and pages that answer questions directly with verifiable facts.

Do you guarantee rankings or AI citations?

No one honestly can. We guarantee a thorough, evidence-based audit and a clear list of fixes, and we retest them.

Do you still recommend FAQ structured data?

Helpful visible questions, yes. Google stopped showing FAQ rich results on 7 May 2026 (see Google Search updates), so we no longer sell them as a traffic feature.

Related services

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