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Online stores and catalogues that help people choose

We build e-commerce and catalogue websites where finding the right product is fast: search that understands how people type, filters that combine cleanly, comparison, product pages with real data and, if you want it, an AI assistant. Our live platforms are affiliate catalogues; for your store we scope checkout, payments and orders with the providers you choose.

Scope your online storeExplore our work

When this service fits

  • You sell many products and visitors struggle to find the right one.
  • Your current platform’s search and filters cannot be tuned for your catalogue.
  • You want an affiliate or comparison site rather than holding stock yourself.
  • You need a catalogue in Romanian, English or both, done properly for search engines.

What you receive

  • Catalogue design: departments, categories, brands and specifications that match how customers think.
  • Search tuned on real queries, with spelling, plural and diacritic handling and a quality test set.
  • Filters, sorting, comparison and favourites, synchronised with shareable URLs.
  • Product pages with galleries, structured data and fast, cached images.
  • Responsive layouts tested on phone and desktop sizes, with accessible controls.
  • Optional: an AI shopping assistant and price history.

Scoped separately

  • Payment provider integration, invoicing, shipping and returns: scoped per provider and country.
  • Product photography and catalogue data entry.
  • Marketplace connectors and ERP synchronisation (possible as integrations).
Example from our own products

Two shopping platforms with search tuned on real queries

Search on Cumpără cu AI ranks what a product is before what it is made for, so “galaxy tab s9” shows the tablet before its cases. Numbers and units are one requirement (“27 inch” never matches a model number 27). When no product holds every word, the words that give way are chosen by evidence and the page says which. Every deploy runs 290 typical searches and rolls back if one that passed starts failing.

Filters, the AI assistant and the comparison share one set of chips, and the same product sold by several shops appears once at the best eligible price with “+N shops”. Raftul copiilor reused the engine with its own identity, categories and age-aware assistant.

Cumpără cu AI on a phone: search, top categories and price drops, with Products and AI Assistant tabs at the bottom.
On a phone, search, top categories and price drops come first; the assistant waits one tab away.

Cumpără cu AI · Raftul copiilor

How the work runs

  1. Discovery

    Products, customers, competitors, providers and what must be in the first release.

  2. Catalogue and UX

    Taxonomy, filters and page designs, tested with real product data.

  3. Build

    Catalogue, search, pages, admin and integrations in milestones.

  4. Checkout (if needed)

    Payments, orders and emails with your chosen providers.

  5. Launch

    Technical SEO, performance checks, monitoring and handover.

What affects cost and schedule

  • Catalogue size and data quality.
  • Whether checkout, payments and shipping are needed and with which providers.
  • Languages and markets.
  • Integrations with suppliers, ERP or marketplaces.

Questions buyers ask

Have you built stores with checkout?

Our live platforms send shoppers to partner shops through affiliate links, so they do not take payments. We are clear about that and scope checkout separately, with the payment and shipping providers you choose.

Should I use Shopify or WooCommerce instead?

Often, yes, for a standard store. Custom development pays off when search, data, integrations or the buying experience are your advantage. We will tell you honestly which side you are on.

Related services

Scope your online store

Tell us what you need in a few sentences. NeedAI Studio answers personally, in English or Romanian.

Discuss your project